The UK’s top attractions draw millions of tourists every year, but the majority of Britons haven’t discovered some bucket list destinations on their doorstep.
This is what emerges from a new study of 4,000 Britons from Vrbo, a global expert in family vacation rentals.
Despite the pandemic encouraging Britons to vacation in the UK rather than travel abroad, they are still missing out on some of the country’s destinations.
Vrbo’s research found that despite the UK’s number one attraction, the British Museum, drawing 6.2 million visitors from around the world each year, less than a third of Britons actually visited.
Likewise, other iconic London destinations such as the Tower of London and St Paul’s Cathedral, two of London’s biggest attractions, remained unvisited by a majority of Britons (57% and 70% respectively).
It doesn’t just happen in London. Only 3 in 10 people say they have ever visited Stratford-Upon-Avon, Shakespeare’s birthplace, although the city welcomes up to six million visitors from around the world each year.
Another family attraction that the British miss is the Chester Zoo. Just over a quarter have visited it, although the zoo is the third most visited paid attraction in the UK.
Topping the list of neglected attractions in the UK was Anglesey Abbey, on the outskirts of Cambridge, with less than 3% of respondents reporting having visited the National Trust property. The university town receives around 8.2 million visitors per year.
Undiscovered filming locations
Research also found that many Britons hadn’t even heard of some of the UK’s most recognizable attractions.
According to the results, the parameters of some of the UK’s most beloved TV shows and movies are also largely unknown. Lacock Abbey, the setting for the first two Harry Potter films, known for its ‘Hogwarts’ hallways, was one of the UK’s lesser-known attractions, with just 13% of respondents having heard of it. .
Cliveden House, the setting for scenes from films such as Sherlock Holmes and the location of “A Very British Country House” was also largely unknown to 84% of Britons. It is also known as the place where Meghan Markle spent her last night before marrying Prince Harry.
Places of natural beauty
The UK has no shortage of breathtaking scenery, but many of us have never explored the natural beauty and wonders it has to offer.
However, Vrbo’s research revealed that more of us are waking up to the great outdoors in Britain; When asked what national attractions they would consider adding to their bucket list, all of the top 10 chosen by the British were actually natural wonders located across the country.
Despite being one of the least visited destinations by the British, the magical Fairy Pools of the Isle of Skye in Scotland came out on top as the number one place we would consider adding to our list of buckets to visit, with 8 out of 10 respondents expressing their desire to visit.
The Blue Lagoon in Abereiddy, Wales was another popular choice as a place Brits would like to visit (84%), even though it turned out to be the third least visited attraction in the UK , according to research.
Other attractions on the wish list include Dorset’s awe-inspiring Jurassic Coast and the Cheddar Gorge Caves in Somerset, all boasting stunning views and impressive land formations.
Top UK attractions the Brits would consider adding to their bucket list
- Fairy Pools, Isle of Skye, Scotland – 86%
- Green Bridge of Wales, Pembrokeshire, Wales – 84%
- Blue Lagoon, Abereiddy, Wales – 84%
- Durdle Door, Lulworth Dorset, Dorset – 81%
- Attingham Park, Shropshire – 81%
- Stourhead National Trust, Wiltshire – 81%
- Mont St Michael, Cornwall – 80%
- Jurassic Coast World Heritage Site, Devon to Dorset – 80%
- Lake Windermere, Cumbria – 79%
- Cheddar Gorge and Caves, Somerset 79%
Karen Mullins of Vrbo said: “We are so lucky to have such a variety of amazing attractions to visit in the UK, and there has never been a better opportunity to get out and explore the country we live in.
“With 4 in 10 Britons revealing that they have no travel plans yet for 2022, perhaps it is time to start researching the region to ensure that upcoming trips are full of unforgettable memories and interesting places to explore! We want vacationers to create their own lists of places to visit.
“With family attractions all over the UK, you might be surprised how many are also free.”
If you’re looking for the best UK vacations for families, Vrbo’s Bucket and Spade List might help.