Dominion Prologue Begins Commercialization of Summer 2022 Films



For those who haven’t seen F9 in IMAX last summer, Universal went to set up the attached five-minute program Jurassic World: Dominion prologue to public consumption. The prehistoric prologue offered an origin for the star of the T-Rex franchise, similar to the “Sméagol finds the ring of power” prologue. The Lord of the Rings: The Return of the King. The setting of “the dawn of time” and its sensitivity “nature is a cruel beast” reminded me of the prologue “The caveman discovers black mud” in The X-Files: Fight the future. The second beat, which I did not disclose in detail at the time, exists in the post-Fallen kingdom current world and features people visiting a drive-in theater attacked by dinosaurs.

As I noted at the time, the second part played even better today than it could have under normal circumstances, as A) takes place in a location that has been a lot most visited in the past 18 months and B) serves as a metaphor for the film industry as it exists today. But the most exciting part of the teaser was the text “next summer,” implying that we might have a conventional 2022 summer season to look forward to. It was mid-June, when strong business for A quiet place part II and the lingering high of Godzilla vs. Kong gave hope just before the Delta variant snatched the promise of normalcy.

Will emerging reports of another variant originating in South Africa bring similar bad news and threaten to crush what otherwise promised to be a Christmas season as usual? I can’t tell, but if you are not vaxxed, please get vaxxed. Suppose the prologue’s debut promises a normal summer movie season in 2022. In this case, the clip’s coming online during Thanksgiving is hopefully the starting point for marketing campaigns for the biggest movies. next summer. If you remember, the first teaser of Jurassic World (the one with the pretty “sad music” version of the jurassic park theme) debuted on November 25, 2014, two days ahead of schedule after Disney announced a teaser for the force awakens November 28.

I don’t know if we’ll get the first conventional teaser for Jurassic World: Dominion alongside the tastes of the end of December Sing 2, The Matrix Resurrections and Spider-Man: No Path Home, but we already have a teaser for DC League of Super Pets (scheduled for May 20, 2022) this week and I have to assume we’ll have another “This time we mean it!” »Trailer for Top Gun: Maverick during the blitz at the end of December. Will we also have a teaser for Keanu Reeves John Wick: Chapter 4 alongside Lionsgate outsider or Warner Bros. ‘ Matrix following? Can Disney release a trailer for Doctor Strange in the Multiverse of Madness it does not spoil Spider-Man: No Path Home?

And since mid-April now counts almost like summer, I imagine we’ll have some first glimpses next month for Brad Pitt. High-speed train, Paramount Sonic the hedgehog 2 and the WB Fantastic Beasts: Secrets of Dumbledore over the next month. And considering the value of ditching your trailers on what will likely be the last blockbuster blockbusters until The batman in March versus the risk of starting your marketing campaign too early, will we see the likes of June-August from Tom Hanks Elvis film by Jordan Peele Nope or lighting Minions 2: The Rise of Gru or will those less “fandom-obsessed” films benefit from not having to squeeze them sooner than necessary?

We landed a debut of $ 71 million with a single trailer that launched three months after its opening date of March 22, 2019. Minions 2 doesn’t exactly play geeks, although I do note that (unless there are future delays for him or other films) its July 1, 2022 release will be A) two years late and B) the last “delayed of 2020 “film to be released in theaters. It’s a little … sparse summer schedule next year. With Black Panther: Wakanda Forever switch to November 11 and Transformers: Rise of the Beasts move on to June 2024, well, there is no good reason to John wick 4 and Top Gun 2 both open Memorial Day weekend.

May has its share of big surprises (Doctor Strange 2, John Wick 4, Top Gun 2) but the month of june is now over Jurassic World 3, Light year (which had a trailer last month), that of Jennifer Lopez Hunting rifle wedding and the aforementioned “Tom Hanks-as-Colonel Parker” Elvis biopic. July sees Minions 2, no and Thor: Love and Thunder (moved from May after Doctor Strange 2 was pushed back to the summer) and Dwayne Johnson’s DC Films Black adam. August just uh … yeah, if by some miracle Mission: Impossible 7 may finish early, he might really want to squeeze in early August. All of this means that it is all the more likely that Jurassic World: Dominion summer will reign.

Jurassic World: Fallen Kingdom earned $ 417 million domestically (over The Hunger Games, Captain America: Civil War and Wonder woman) and $ 1.308 billion worldwide (a little less Star Wars: The Last Jedi, Harry Potter and the Deathly Hallows, Part II and Black Panther) while the internet was obsessed with whether Ant-Man and the Wasp ($ 216 million / $ 620 million) had clues about the Avengers: Infinity War suspense. The general public loves these movies, even though Film Twitter tends to put them in the same “worst blockbuster ever” box as their least favorite. Transformers sequelae. With Wakanda forever opening next fall, we can’t expect a probable finish of plus or minus $ 1.1 billion for Jurassic World: Dominion.

With the ‘series finale’ bump hook, the return of Sam Neill, Laura Dern and Jeff Goldblum alongside Chris Pratt, Bryce Dallas Howard and BD Wong’s Dr Wu (who became the Jurassic World the coolest character in the franchise), as well as the simple ‘anyone can play, and there’s no homework’ appeal of these IMAX-compatible dinosaur epics make them a sure-fire bet even during a summer more crowded. Barring another round of delays, Jurassic World: Dominion opens on June 10, 2022, i.e. 29 years and one day after the first jurassic park. This Steven Spielberg gem opened with a record $ 50 million at the time. Circumstances did not deteriorate yet in mid-June to the point that Jurassic World 3 to open with $ 50 million is not a circumstantial victory.


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