- Marketing and advertising can make a huge difference in the success of a franchise owner.
- These five marketing strategies can help you grab the attention of new customers and increase your income.
- Seek consumer feedback, be consistent, and leverage your brand to gain exposure in the press.
- See more stories on the Insider business page.
Franchising can be a great opportunity to earn capital quickly with a lower level of risk. It’s no secret that marketing and advertising can make a huge difference in the success of your franchise. Integrate solids Communication These strategies can help you grab the attention of new potential customers and increase your income exponentially.
But where to start ? With so much information, it can get overwhelming. Here are the top five marketing strategies you can implement in your franchise to make it thrive.
Read more: P. Terry’s co-owners have transformed a small burger restaurant into a beloved Texas franchise with 20 locations. They share how they got started and their plans for expansion.
1. Involve your consumer
Involving your consumer will help you get to know your customers better and improve your relationship with them. Use social media in an interactive way for them, for example by posting polls. Having passive content doesn’t work. Instead, be consistent with custom blog posts, graphics, and video content while thinking about consumer behavior and how you can show your customer how your product or service will meet their needs.
Also involve your customers in person. If you’re looking for a new flavor or product, ask your consumers for feedback and look for official taste testers. Your Mark Identity will be enhanced by including your consumers, and these activities allow you to collect information about the customer database.
2. Align your communication with the same underlying message
When we think of a advertising campaign for a franchise, it’s important to use integrated marketing communications that create a consistent brand image for the business and consistent with all the marketing you do. Consistency with the colors, images, messages and themes used within your marketing as a whole allows you to create a theme with a central message that will be communicated by all activities.
If anyone were to ask you which brand made cars that were “The Ultimate Driving Machine”, you would almost immediately know that they were referring to BMW. A study made with the cotton seal showed that in 2020, “eight in 10 consumers know the brand and 86% say it helps them make informed purchasing decisions.”
Having consistency in all forms of marketing allows a brand to build trust, become more recognizable, reach a wider audience, and even save money and contribute to successful, recognized campaigns. and long lasting. This creates an identifiable brand image regardless of the angle you are advertising from or the channel you use.
3. Be generous to the community
The community can be one of your biggest supporters when you have a franchise, so to make it thrive you need to get involved regularly to improve your relationship with customers. You can be present in the community by attending events, sponsoring scholarships, donations and fundraising. This marketing strategy strengthens valuable relationships while targeting valuable customers. Dunkin ‘has regularly donated to the Boston Marathon, which is an iconic community event for Boston. After years of this form of community engagement, Dunkin ‘is closely associated with being the face of the annual event.
4. Incorporate public relations
Implementing public relations as part of your marketing plan is something businesses often overlook. Public relations gives you the opportunity to share your message, highlight a special promotion and strengthen your competitive advantage.
KFC over the years, has stepped up its public relations efforts and is the perfect example of how you can leverage your brand to get into the press to increase your sales. From the production of an edible nail polish line in Hong Kong, called “Good finger licking” at partnership with Lifetime to create a movie titled “A recipe for seduction, ” KFC has certainly focused on integrating public relations into its strategy.
5. Find your niche
When you successfully market a franchise, you need to communicate with your audience using their language and the media they use. McDonald’s has almost mastered the concept by offering a lot of deals and advertising directly to each group of customers accordingly. The company has $ 1 items for budget savings, McHappy meals for parents and kids, and even a range of options in its vegetarian offerings. Media and marketing channels vary for each segment – when advertising to a younger audience they would be on TikTok while an older audience would receive more print or TV ads.
While there are many franchises around the world, using the above five strategies as part of your marketing mix can definitely make all the difference. Often times, it’s not what you do, but how you do it that will increase your brand awareness – and ultimately your sales – while also strengthening your competitive advantage.